SBC announced a new $15 price for their lower speed DSL package (dynamic IP, 386Kbps-1.5Mbps download, 128-384Kbps upload). This puts the cost of DSL at the same price as a dial-up connection and considering SBC comes with dial-up as part of the DSL package it looks a great deal for those who wants a taste of broadband.
It's also good to see how broadband has matured as can be seen by how companies are simplifying the types of packages they offer. Instead of the 1001 different packages that usually happens when businesses play with different pricing and services most offer just a couple and for lower price then in the past. SBC itself now has only two packages: express vs pro.