Demanding that much money seems to just be greed as this company is cybersquatting the name, and Google had the right answer which was "Oh, well. We'll just use another name." The CEO of that other company must be shooting himself right now that he just blew a major chance to get some value for something that might not be worth anything (which is probably what the name is worth now). As if this wasn't funny enough, I noticed in their latest press release this comment:
Though uncertain, [IIIRP] is now hopeful that Google will resume the settlement discussion which Google unilaterrallly ended in Augst this year.
What are they smoking there?!?