Dvorak on Google

John Dvorak of PC Magazine, apparently out of topics to discuss, writes about how Google is not really original. What defines "original"? Are only completely new ideas original or does coming up with a new-and-better way for an old problem original? The irony is that while Dvorak is talking about Google not being original, everything he says in his article is not original either. Plenty of other columnists and publications have already talked about the things he wrote. If he puts an new spin on an already existing topic, does he consider it to be original?